VÉHICULE, a brand rooted in the high-stakes world of avant-garde transportation and racing, extends its commitment to performance and authenticity into the realm of coffee. Founded as a multimedia outlet in 2020, VÉHICULE draws from the adrenaline of offshore powerboating and motorsport to craft cold brews that prioritize purity, sustainability, and functional energy.
The company's mission centers on creating beverages that mirror the precision of its racing heritage: clean, additive-free formulas designed for sustained focus without the jitter or crash common in industrial coffees.
At the heart of this effort is the Racing Cold Brew, the official beverage of the VÉHICULE Racing Team. Produced in Germany, this organic nitro-infused option uses spring water and single-origin beans to deliver 200 mg of caffeine per 200 ml serving (roughly double that of a standard cup) through a low-and-slow extraction process that minimizes acidity and bitterness. The result is a light, refreshing drink tailored for athletes and enthusiasts who demand reliability under pressure, much like a finely tuned engine on the track.
For those seeking rarity, VÉHICULE's Kopi Luwak offerings represent the pinnacle of exclusivity. The Reserve edition marks the world’s first cold brew of its kind, using wild, organic beans naturally fermented by Asian palm civets in Indonesia’s Sumatran rainforests. Hand-collected, these beans are roasted at a precise 391 °F in Berlin before a 16-hour cold extraction with spring water, yielding a pillowy texture, rich aftertaste, and zero sediment after micro-filtration. A recent ultra-limited batch was released in collaboration with Chrome Hearts Miami Store and Swiss-Italian private aviation company Air Dynamic.
Kopi Luwak cold brew from VÉHICULE occupies the same rarefied space for non-alcoholic drinkers that a bottle of 1945 Romanée-Conti or a 60-year Macallan holds for collectors of fine wine and whisky. Like those legendary spirits, it is produced in microscopically small quantities (sometimes only a few dozen bottles per year), carries a price tag that can reach five figures, and demands years of patient craftsmanship.
Through these products, VÉHICULE transforms cold brew from a casual refreshment into a deliberate act of performance. By sourcing ethically, innovating extraction methods, and tying each sip to its racing narrative, the brand invites consumers to fuel their own pursuits with the same rigor that powers its team to victory.
